There are many processes that take place before an organization can get its products to the customers of the final user. The process is barely done by simply coming up the products or taking them to the required place of sale. For supply chain to be completed, any organization must do an activity known marketing. In order for the final consumer get maximum utility, the marketing process which involves the promotion, pricing and distribution of goods and services must be accomplished. The marketing process must first begin by reaching out to the customer to create a rapport with them which will facilitate them to speak out the needs that they have so that the organization can strive to meet them. The relationship that is created in the initial stages of marketing is very important since it helps the organization know the needs of the customers in relation to the type of products they want, the form in which they want the goods to be presented them and when they need them. The role of marketing and the success of any business or organization is very huge and must therefore be done due to the many advantages that will be acquired.
The first advantage that any business or company enjoys when they conduct a marketing exercise is that their products gets to be known in the market. Any organization that is entering a market has no choice but to conduct marketing so that people are aware of the existence of the organization in the products and services that it offers. Business failure may not necessarily be because of other issues but simply lack of awareness in the market of the products and services or even the organization itself. Any organization must therefore try to reach out to the market to inform people of their presence and try to win their heats. This is also important for an existing organization in reminding the market of presence of its goods and services so that they can continue consuming them.
Furthermore, marketing is a very important in enabling the organization to double up the amount of sales. The only way an organization will be able to continue producing the goods and services is when they are actually being sold in the market. As people become more aware of the products that the organization deals in marketing, they get the urge to purchase them. The importance of increment in the number of sales is that the organization will be able to sustain the market.
Furthermore, the goal of any business organization is to make profit. Making profit organizations is something that cannot without proper marketing. Marketing is very important in making sure that the products of the organization are acceptable potential buyers and purchased in the market.